World Cup a boon to beer sales |
|
| Farux s.r.o. Agence de Voyage Tel +420 257 221 221 Fax +420 257 212 620 E-mail info@hotelplan.cz |
|
|
|
Prague Offre de Dernière Minute: |
|
| |
FORUM & ARTICLES
World Cup a boon to beer sales |
2006-07-20 12:39:48 |
| autor: Tereza Tomickova, 26. 06. 2006 |
The FIFA World Cup tournament in Germany may have only entered into the second half, with the playoffs in late June and early July, but many Czech businesses have already come up with predictions of final counts. There will be no losers on the business front.
?There?s record interest, there will be record profits [for beer producers],? said Jan Veselý, chairman of the Czech Beer and Malt Association (?SPAS).
And breweries weren?t the only ones to capitalize on the football fever in this country. The appearance of the Czech team in the World Cup, for the first time in 16 years, improved the tournament?s boost to several local business sectors.
Moments after the Czech team?s impressive start with a 3-0 win over the United States, the official Czech sponsors opened talks about prolonging their partnership with the national team, said Jan Kinda, director of STES, the marketing arm of the Czech Soccer Association (?MFS).
?They were so impressed with the Czech team and the public response to its performance that we didn?t need to keep convincing them to continue subsidizing the national team,? Kinda said.
Kinda revealed that the Czech team?s standing partners mobile phone company T-Mobile Czech Republic and South Korean carmaker Hyundai Motor Company were prepared to prolong their sponsorship by another two years.
The Czech team?s results in the tournament were crucial for many local businesses.
In contrast to most other sectors, local betting shops that were enjoying unprecedented turnovers (see related sidebar) were not intimidated by the Czech team?s losses.
Beer battles
Along with breweries, bars and restaurant are hoping for the longest possible participation of the Czech team in the World Cup.
?The longer the Czechs will remain in the tournament, the bigger the interest and the more beer parties we can expect,? said Alexej Bechtin, spokesman for Plze?ský Prazdroj, maker of Pilsner Urquell.
He added that the World Cup was expected to increase beer sales in this country by about 2 percent.
?Based on our research, beer consumption in this country during the World Cup rises by about 5,500 hectoliters per week. Average weekly consumption of beer in this country stood at 300,000 hectoliters per week in 2005,? Bechtin added.
While the results of the Czech team are essential to the country?s minor breweries, which are counting mainly on domestic consumption, ma jor breweries such as Prazdroj and Bud?jovický Budvar attempted to capitalize on the traditionally high exports of Czech beer to the World Cup?s venue, Germany.
Exports of Czech beer to Germany have doubled over the past few years. While Czech breweries exported 437 hectoliters of beer to Germany in 2000, the amount rose to about 900 hectoliters by 2004.
Before the World Cup, Budvar renewed its cooperation with some German distributors in order to expand its German channels. ?We couldn?t miss this opportunity,? said Budvar?s director, Ji?í Bo?ek.
Meanwhile, Prazdroj signed contracts with several travel agencies that were organizing football trips to Germany, some of which offered the beer on board their buses.
Bechtin said that thanks to Pilsner?s exports overseas, the brand was also expected to be in demand by U.S. or Canadian visitors to Germany.
Ironically, sales of Czech beer in Germany could be further boosted by the official partnership of U.S. beer giant Anheuser-Busch and the FIFA World Cup, said Veselý.
?The Germans are proud beer consumers, and they aren?t happy when being pushed to drink just one beer,? he pointed out. |
|
|
|
Forum Menu
|
Topic
|
#
|
|
Prague: Growing pains for Czech tourism
|
1 |
|
A Spa Slacker In Karlovy Vary
|
1 |
|
Beguiled by Another Prague
|
1 |
|
CR seeks golf tourists, more public courses
|
2 |
|
Exploring the offerings of Berlin and Prague
|
1 |
|
WHAT IS DOING IN Prague
|
2 |
|
World Cup a boon to beer sales
|
1 |
|
A field trip into the spirit of places
|
1 |
|
A new domain opens up for package tours
|
2 |
|
A stag night in the life of Prague, the toast of boozy Brits
|
1 |
|
Affordable Europe: Prague
|
1 |
|
American indie film makes history at Karlovy Vary fest
|
1 |
|
Apartments or Hotels in Prague?
|
1 |
|
Athletics: Special Travel Packages Available for Prague Race
|
1 |
|
British insurer: Czech Republic pick-pocketing capital of the world
|
1 |
|
Budget airlines add new routes to Prague
|
3 |
|
Cesky Krumlov
|
1 |
|
Cesky Krumlov, the prettiest Czech star
|
1 |
|
City Guide to Prague
|
1 |
|
CSA ups codeshares
|
1 |
|
Currency Craziness!
|
1 |
|
Czech film-makers supported by foreign colleagues
|
1 |
|
Czech incoming tourist numbers down 0.3 percent in Q1
|
1 |
|
Czech journalists visit Bulgaria
|
1 |
|
Czech police receive case of trade in children from Britain
|
1 |
|
Czech Republic holds a feast for the eyes
|
2 |
|
Czech Republic HRI turns on tourism
|
1 |
|
Czech youth hostels join the club
|
1 |
|
Czechs exploring home
|
1 |
|
Czechs see a new generation of mobile banking
|
1 |
|
Czechs sidestep agencies book travel online
|
1 |
|
Dark Nights in the City of KafkaPrague, Czech Republic
|
1 |
|
DÉGRISEMENT SUR LES BORDS DE LA VLTAVA Prague, refuge magique pour Américains
|
1 |
|
Dinitz Cafe gears up for summ
|
1 |
|
Directors Czech out Karlovy fest
|
1 |
|
Eli Roth to Start Production on Hostel 2 in Prague
|
1 |
|
EVA HERZIGOVA AND SPANISH ROYALS JET INTO MAJORCA
|
1 |
|
Experience a unique spa experience in Prague
|
1 |
|
Film celebrities glitter in Czech spa town
|
1 |
|
Golf the Czech Republic: Golf Resort Konopiste near Prague
|
1 |
|
Golfing where the Czechs aren t just on the trousers!
|
1 |
|
Good Night Commander wins award at Karlovy Vary
|
1 |
|
Helping foreigners integrate into Czech life
|
1 |
|
Hilton strongest Czech hotel again
|
1 |
|
Holiday? Try the Madonna package
|
1 |
|
Hotel Bohemia
|
1 |
|
Hotels in Eastern Europe give the West a run for its money
|
1 |
|
I am relaxing after plodding around Prague, soaking up the sights. Then Allegra from Newsnight calls
|
1 |
|
Increasing number of foreigners spend honeymoon in Prague
|
1 |
|
International Film Festival kicks off in Czech spa of Karlovy Vary
|
1 |
|
Jancura: no free ride in bus travel
|
1 |
|
Karlovy Vary festival to show over 230 films, 15 world premieres
|
1 |
|
Karlovy Vary lineup on a quest for love230 films skedded for the fest
|
1 |
|
Klaus supports construction of new skiing centres in Sumava
|
1 |
|
Klaus: It is up to state to help preserve Czech cinema
|
1 |
|
Krakow to Prague: The Day Train
|
1 |
|
Large hotels see sales down in 2005, Hilton still No. 1
|
1 |
|
Le judaisme a Prague
|
3 |
|
Long Israeli conflict may hurt trade
|
1 |
|
Madonna to stage one more concert in Prague
|
1 |
|
Modern slaves
|
1 |
|
Morgan Stanley unit chosen for Czech redevelopment plan
|
1 |
|
New ads for Prague to appear on CNN for next three months
|
1 |
|
New Chinese ambassador expects increase in tourism
|
1 |
|
New official website aims to promote Czech Republic
|
1 |
|
Nightlife in Prague
|
1 |
|
Number of tourists at Czech hotels up 5.5 percent in Q1
|
1 |
|
One unforgettable Czech cafeteria
|
1 |
|
Pariz most expensive,Tulip most frequently visited hotel--survey
|
1 |
|
Prague
|
3 |
|
Prague - Fairytale City
|
1 |
|
Prague - Holiday Destination
|
1 |
|
Prague airport reports
|
1 |
|
Prague beats Paris as top city break destination
|
1 |
|
Prague citizens struggle to cope with extreme temperatures
|
1 |
|
Prague ditches the stags, keeps the beer
|
1 |
|
Prague Holidays
|
1 |
|
Prague in the Middle Ages
|
2 |
|
Prague Restaurants
|
1 |
|
Prague tourism growth stagnates
|
1 |
|
PRAGUE, la mélodie du bonheur
|
1 |
|
Prague: une ville magique
|
1 |
|
Railway in Czech Republic: ?D Looking to Cash in on Station Renovation
|
1 |
|
Real estate Spain
|
0 |
|
Reality Czech
|
1 |
|
Regions play in tourism strategy
|
1 |
|
Rents to grow 19.2 percent annually
|
1 |
|
SCOPE: Prague:crowds and romance in the heart of Europe
|
1 |
|
Sherrybaby Wins at Karlovy Vary
|
1 |
|
Sherrybaby wins Crystal Globe at Karlovy Vary festival
|
1 |
|
Shopping
|
2 |
|
SkyEurope from Italy to Bucharest and Prague
|
1 |
|
Sunsets in Cesky KrumlovCesky Krumlov, Czech Republic
|
1 |
|
The Search for Gastronomical Punishment
|
1 |
|
This Year In Karlsbad
|
1 |
|
Too much hype about Prague
|
1 |
|
Travel To Prague: Get Bohemian
|
1 |
|
Tunnel vision
|
1 |
|
UNESCO sites in the Czech Republic
|
1 |
|
VIP - The New Urban Experience For UK & European Clubbers
|
1 |
|
When a huge flood hit Prague in 1890
|
1 |
|
World s first beer spa offers the ultimate health Czech
|
1 |
|
Zeigler set to visit diamonds in Prague
|
1 |
To join in You have to be logged in. |
|
| |
| FARUX s.r.o Agence de voyage Adresse U Demartinky 1347/3, 150 00 Prague 5 Téléphone +420 257 221 221 Fax +420 257 212 620 E-mail info@hotelplan.cz |
| Informations légales | Contacts | Conditions de vente | Plan du site | Liens de voyage | Pour agents de voyage | Convertisseur de monnaie |
Tout droit réserver! 2005 -2008 © HotelPlan.cz |  Certifié par la principale autorité mondiale | Crée par design studio |
Réservation en ligne, Prague et République Tchèque, hôtels et appartements |
